Applied Comms With AI
Conversations with communications leaders and specialists about how they use AI, written up after each one. The next Comms With AI Leader Interviews are on the events page.
What is the communications function now for, and will communicators rebuild it before the answer is decided for them?
Read the interviewElif Güvençer
Ben Verinder has researched AI in public relations for eight years. In this Applied Comms AI Leader Interview, he explains why the policy gap everyone talks about sits on top of a deeper one: an honesty gap between teams, agencies and the people they serve.
Read the interviewBen Verinder
Rik Turner spent 15 years helping brands win at search. Then Google AI Overviews changed the rules. In this Applied Comms AI interview, he explains why PR teams are now central to how brands are represented in AI-generated search results – and shares a practical framework for responding.
Read the interviewRik Turner
PR for AI
NOAN CEO Neal Mann explains the idea of a living fact layer, why hallucinations are structural rather than accidental, and what communications leaders need to rethink before AI can deliver real value.
Read the interviewNeal Mann
CEO and co-founder, NOAN
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
Read the interviewJoyce Higgins
FleishmanHillard
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
Read the interviewBarney Evison
Flipside
What is happening in comms and AI, every other Friday, plus new articles and templates from here. No noise, no filler. Free.