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Tools Directory

AI and AI-enabled tools for communications workflows, assessed by Michael MacLennan against real-world comms tasks.

64 tools available

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Latest updateNew: the Comms AI Pentathlon 2026. Eight AI assistants tested blind on five comms briefs, with every entry and score published.See the record →

How we review tools

Every tool in this directory has been assessed by Michael MacLennan against real communications workflows. Entries marked Tested by Faur have been used hands-on in live work. We've run the tool against actual comms tasks and verified the claims. Entries without that badge have been desk-reviewed: assessed using public documentation, vendor information, and practitioner sources. All entries include a last reviewed date. Pricing is verified at point of review; always check the vendor site for current rates. Paid listings never appear among the reviewed tools: if a tool is sponsored, it sits in its own clearly labelled block below them, marked as a paid placement we have not tested or ranked. How sponsored listings work.

We also test assistants against each other. In the Comms AI Pentathlon 2026, eight AI assistants answered five comms briefs and judged each other blind, with every entry and score published.

Category:

Going further? Applied / Comms With AI publishes detailed hands-on reviews, head-to-head comparisons, and implementation experiments for each tool category.

Research & Intelligence

Media monitoring, social listening, audience research, and competitor analysis

Writing & Editing

AI writing assistants, grammar checkers, and content optimisation

Planning & Strategy

Project management, content calendars, and campaign planning

Distribution & Publishing

Social media management, scheduling, and multi-channel publishing

Visual & Creative

Graphic design tools for non-designers and visual content creation

GEO & AI Visibility

Generative engine optimisation and AI visibility monitoring tools

Monitoring & Measurement

Analytics platforms, reporting tools, and performance dashboards

Workflow & Productivity

Approval workflows, collaboration tools, and automation

Worth watching

Tools on our radar. Not yet recommended, but being tracked for inclusion in a future review cycle.

sitefire.ai Watching

GEO action platform from Y Combinator W26, worth watching

sitefire.ai ↗
Botify Watching

Agentic commerce feeds for AI shopping agents, worth watching

www.botify.com ↗
GEOAnalyzer Pro Watching

Newly launched GEO platform tracking brand positioning across LLMs and AI search bots

www.geoanalyzerpro.com ↗
Shadow Watching

Narrative intelligence platform blending media, search, social and AI-citation data into one graph

www.shadow.inc ↗
Agentcy Watching

AI-native "PR Operations" platform spanning media, social and AI-answer visibility, worth watching

agentcy.com.pr ↗
Runway Watching

Generative video with text-prompt scene editing

runwayml.com ↗
Kling Watching

Photorealistic AI video and single-image talking avatars

klingai.com ↗
Postiz Watching

Agentic, open-source social scheduling with a single-window AI agent

postiz.com ↗
Poppulo Watching

Enterprise employee-communications platform for measurement-led internal comms

www.poppulo.com ↗
Synthetic Users Watching

The category definer for AI-simulated research participants, and the most publicly criticised

www.syntheticusers.com ↗
Evidenza Watching

Synthetic B2B buyer research sold as a consultancy, aimed at audiences you cannot afford to recruit

www.evidenza.ai ↗
Aaru Watching

Large-scale population simulation that forecasts what people will do, including how an announcement lands

aaru.com ↗
Scrunch AI Watching

Enterprise AI-visibility platform with broad surface coverage and AI agent-traffic monitoring, worth watching

www.scrunchai.com ↗
Evertune Watching

Full-stack GEO toolkit on a Track / Understand / Act workflow, worth watching

www.evertune.ai ↗
Fireflies.ai Watching

Meeting intelligence with in-meeting web research (Talk to Fireflies, powered by Perplexity), worth watching

fireflies.ai ↗
Ocoya Watching

Agentic social media management (AI drafting, image generation and multi-channel scheduling), worth watching

www.ocoya.com ↗

Want deeper reviews?

Applied / Comms With AI publishes detailed tool reviews, experiments, and comparisons.

Visit Applied / Comms With AI