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Enterprise Research & Intelligence

Lumina (Vuelio)

Vuelio and Isentia's AI suite for PR, comms and public affairs, now with AI-answer visibility tracking

Visit Lumina (Vuelio) Verified Sep 2026 · Next review scheduled Dec 2026

Lumina is an AI suite built specifically for PR, communications and public affairs by Vuelio and Isentia (Access Intelligence), launched in December 2025. Rather than a generic assistant, it is trained on PR workflows and combines what the vendor calls human credibility signals with machine analysis to show how media narratives form and move. Two modules are now live. Stories and Perspectives clusters individual media mentions into narrative threads and surfaces the competing angles within a story, so you read the shape of coverage rather than a flat clip list. AI View, added during 2026 and now given its own product page and nav slot, tracks what large language models say about your organisation and which sources they cite when they say it. The vendor names Gemini, ChatGPT and Claude, and its body copy also refers to Perplexity. It measures citation strength and source quality against competitors and industry benchmarks, alerts you when citation patterns shift suddenly, and scores progress over time. That module puts an established UK monitoring vendor directly into the GEO and AI-visibility space, with existing client relationships behind it. Four further items are on the published roadmap: Curated Media Briefings, a Pulse Score measuring reputation across Direction, Performance, Integrity and Innovation, Media Insights Agents for plain-language questions with traceable answers, and Signal Detection for emerging risks. Judge a purchase on the two modules that ship.

For comms teams: existing Vuelio customers wanting AI layered onto their monitoring.

Best for

  • • Existing Vuelio customers wanting AI layered onto their monitoring
  • • PR and public-affairs teams that think in narratives rather than clip counts
  • • Comms leaders wanting a UK vendor with established support

Pricing

Custom pricing within the Vuelio platform. Contact vendor

Verified 15 September 2026 against Vuelio's own Lumina and AI View pages. Vuelio sells modularly, so AI View is priced as an addition to a Vuelio subscription rather than standalone; scope which modules you are buying. Two modules are live (Stories & Perspectives, AI View); the other four are roadmap, and the roadmap itself changed between May and September 2026, so confirm what ships before signing.

Pricing last verified Sep 2026 – check vendor site for current rates.

What works well

  • + Purpose-built for PR and comms rather than a repurposed general AI tool
  • + Narrative clustering is more useful than a flat mention list
  • + AI View brings answer-engine visibility inside a monitoring platform teams already use
  • + Backed by an established UK vendor with real support behind it

Watch out for

  • - Two modules live; four of the six advertised are still roadmap
  • - The roadmap itself changed between May and September 2026, so treat it as indicative
  • - Enterprise packaging, likely tied to a Vuelio or Isentia subscription
  • - Still too new for independent validation of the AI outputs
  • - AI View's scoring method is proprietary and the weightings are not published on the product page

When to choose this

Choose Lumina when you are already a Vuelio customer, or want a UK vendor purpose-building AI for PR and public affairs, and the narrative-clustering approach of Stories & Perspectives fits how your team reads coverage, accepting that most of the suite is still on the roadmap.

Who should look elsewhere

If you need a full working AI suite now, Lumina is early and most of what is advertised is roadmap. Teams wanting broad, proven media intelligence today may prefer Meltwater or Muck Rack. If AI-answer visibility is the whole job and you do not need the monitoring underneath it, the dedicated GEO tools in this directory do it for less and publish their methods more openly; AI View's advantage is that it sits beside coverage a UK team is already tracking. And if you are not already a Vuelio customer, factor in the platform commitment before adopting Lumina for one or two modules.

Key features

  • • Stories and Perspectives: clusters mentions into narrative threads with competing angles (live)
  • • AI View: tracks what models such as ChatGPT, Gemini and Claude say about you, and the sources they cite (live)
  • • AI View: citation strength and source quality benchmarked against competitors and industry (live)
  • • AI View: alerts when citation patterns shift, run weekly or on demand (live)
  • • Purpose-built for PR, comms and public affairs workflows
  • • Curated Media Briefings (roadmap)
  • • Pulse Score: reputation across Direction, Performance, Integrity and Innovation (roadmap)
  • • Media Insights Agents: plain-language questions with traceable answers (roadmap)
  • • Signal Detection: emerging risks and opportunities across story clusters (roadmap)

Governance & data

Data inputs Media coverage and monitoring data within the Vuelio platform; brand and topic terms
Model training & controls Governed by the Vuelio/Pulsar enterprise agreement; confirm data-handling and DPA terms
Admin, SSO & permissions Enterprise account management within Vuelio; role-based access
Audit trail & approvals Within the Vuelio platform
Risk notes AI narrative summaries are interpretive. Verify before briefing leadership or quoting externally. AI View's score is a proprietary composite and the weightings are not published on the product page, so treat a movement in it as a prompt to look rather than a result in itself. Roadmap features are not yet live, so scope any purchase against what is actually available today.

Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.

Integrations

Vuelio media database, monitoring and distribution

Available on

Web

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