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Everything Comms With AI offers, and where to begin
Comms With AI is a free library of AI templates, workflows and tool reviews for communications teams in-house, in agencies and in charities, organised around one model: the Comms With AI 5-phase framework.
Where do you want to start?
Pick the challenge that's most pressing right now.
I need to prove comms value
Dashboards, evaluation frameworks and board summaries
I need consistent messaging
Message houses, key messages and proof point banks
I'm drowning in content requests
Calendars, briefs, social variants and approval flows
I need crisis readiness
Stakeholder maps, holding statements and scenario planning
I need rules for how we use AI
An AI use policy, a tool register and a review rhythm that keeps them current
I work for a charity and handle sensitive stories
Beneficiary, service-user and safeguarding content: what stays out of AI tools
Four ways in. All free, no signup.
74 tested templates
Across the five phases. Each pairs an AI prompt with a worked example and a human review checklist.
Most take 15 to 30 minutes
Browse the library9 workflows
Templates bundled into a complete job, in the order you need them.
Launch, crisis, reporting and more
See the workflowsTools Directory
Independent reviews of 64 AI tools for comms work, with honest notes on what each one is good for.
Paid listings kept apart
Browse the directoryApplied
Experiments, interviews with comms leaders and hands-on tool tests, written up so you can use what they found.
Longer reads
Read AppliedTools to use alongside the library. Each does part of the thinking with you.
Plan Comms With AI
Before you write. Tell it what you need to communicate and get a brief, a route through the library and a prompt ready for any AI tool.
About 2 minutes · Free to try
Build a planMessage Test
After you write. Paste a draft, choose who is receiving it, and see how it is likely to land, what they may object to and what the draft leaves out.
Free to try
Test a draftFoundations
Save what your organisation does, how it sounds and who it speaks to, once. Every Plan and Message Test you run signed in starts from it.
A free account keeps one profile
Set up FoundationsAI Readiness Scorecard
See where your comms team stands across six areas, from strategy to governance, with three next moves from the library.
About 5 minutes · No signup to start
Get your scorecardThe five phases. Teams move between them as the work demands.
Every template sits in one of five phases, from planning through to lasting capability. A crisis response might start in Monitor and go straight to Govern, while a product launch runs through all five in order. The workflows are the step-by-step routes through them for particular jobs.
How the 5-phase framework works
Strategise
Research, audience analysis, stakeholder mapping, message architecture, campaign planning.
Browse templates 02Create
Writing, content production, editorial planning, internal comms, community content.
Browse templates 03Govern
AI use policy, AI governance, approval workflows, claims substantiation, crisis preparation.
Browse templates 04Monitor
Media monitoring, issue tracking, sentiment analysis, campaign measurement, competitive intelligence.
Browse templates 05Transform
AI readiness, workflow redesign, capability gap analysis, tool evaluation, team upskilling.
Browse templatesFive templates for your first week
The four templates on the homepage get one task done today. These five do a different job: work through them in your first week and your team will have written down the plan, the proof points, the sign-off routes and the checks that most teams never get round to.
- 1
Aligns your leadership team on objectives, audiences, and messages before anything goes out.
- 2
Stops "can we say this?" arguments before they start. Every claim is documented with its source.
- 3
Makes invisible bottlenecks visible. Map every sign-off and every SLA before they slow you down.
- 4
Catches unsubstantiated claims at review, before anything is published.
- 5
Turns your monitoring data into decisions: the step most reporting cycles skip.
How templates work
Every template follows the same structure
- What it is – A brief explanation of the template and its purpose
- When to use it – Specific scenarios where this template helps
- Inputs needed – What you should gather before starting
- The template – Copyable content blocks you can use directly
- AI prompt – A prompt to generate a first draft
- Human review checklist – What to check before using
The recommended workflow
Step 1: Gather your inputs
Before you use a template or prompt, read the "Inputs needed" section. Having this information ready makes everything faster and the output more useful.
Step 2: Generate a draft with AI
Copy the AI prompt, fill in the placeholders with your specifics, and use it with your preferred AI tool (ChatGPT, Claude, etc.). The prompt is built to give you a usable first draft to work from.
Step 3: Refine with your expertise
AI doesn't know your organisation's politics, your stakeholders' preferences, or the context that makes communications work. Take the draft and apply your knowledge: adjust tone, add specific examples, remove anything that doesn't ring true, and check for accuracy.
Step 4: Use the checklist
Before you publish, send, or share, work through the human review checklist. These catch the things AI tends to miss: brand consistency, legal considerations, factual accuracy, and appropriateness for context.
Working with AI prompts safely
A few things to remember when using AI. Or see the full guide: Using AI Safely.
- Don't paste confidential information into public AI tools. Use enterprise versions or anonymise sensitive details.
- Check facts – AI can confidently state things that aren't true.
- Review for tone – AI often defaults to generic corporate language.
- Keep humans accountable – You're responsible for what gets published.
Keep what you find
Hit the heart on any template to save it; your templates wait on the Saved page. A free account keeps your Foundations profile and raises your daily Plan and Message Test allowance.
And every other Friday, the Comms With AI Briefing tells you what's changed in AI, what it means for your work and one thing to try, with the next live sessions. Your first email brings a one-page AI acceptable use note to adapt for your team and take to legal, compliance or your trustees.
When you want more than the library. Go deeper, or get a hand.
The library does most of the work for most teams. When you want a steer, or AI set up properly across the team, there is a next step. Every paid engagement is delivered directly by Michael MacLennan.
For senior comms leaders: governance, AI policy and board communications, in five modules.
Explore LeaderA 45-minute session with Michael and a written advisory note that turns the templates into a sequenced plan for your situation. Creditable against a Deploy package.
Book a ConsultA governed AI set-up for your team: policy, governance routes, tool selection and onboarding. Bronze (£600), Silver (from £1,500) and Gold (from £4,000, scoped after discovery).
See the packagesThe rolling retainer after Deploy: your AI use policy, tool register and risk log kept current as the tools, the team and the risks change.
See ManageHands-on AI training for comms teams, in-house or agency, delivered with Big Fish Training and built around the same five phases as the templates.
See training optionsUnlimited Plan builds and Message Tests (fair use), three Foundations profiles and monthly members-only live sessions.
See membershipWorking for a charity, or a startup based in Scotland? Ask about a reduced Consult rate before you book: michael@faur.site. All prices on one page.