Comms with AI

Create

Editorial planning, content drafting across formats, internal communications, community engagement, and event communications: turning strategy into the work that actually goes out.

New to this phase? Read the Create reference

All Strategise Create Govern Monitor Transform

20 templates

Difficulty

20 minutes for a batch of ten to fifteen ideas Starter Create

Story Idea Triage

A scoring sheet and AI first pass for the pile of story ideas every comms team accumulates: sort them by audience value, angle strength and effort, and decide in twenty minutes which get made, which get parked and which get a polite no.

30 minutes per post Intermediate Create

Executive LinkedIn Ghost-Writing Pack

Templates and prompts for writing LinkedIn content in an executive's voice – covering opinion posts, milestone announcements, industry commentary, and profile narratives.

25 minutes Starter Create

Internal Newsletter Builder

Structured templates for three internal newsletter formats – full organisation update, team or department newsletter, and leadership letter – with AI prompts for drafting each section.

25 minutes per communication stage; 2–3 hours to complete all templates for a full CAB cycle Intermediate Create

Customer Advisory Board Communications Pack

Templates for every stage of a Customer Advisory Board – from recruiting members and running pre-meeting briefings to sharing outcomes and maintaining engagement between sessions.

22 minutes per release Intermediate Create

Release Notes to PR Story Mapper

A structured approach to extracting press-ready narratives from engineering release notes – translating technical feature output into audience-specific stories for media, customers, analysts, and internal teams.

17 minutes Starter Create Featured

All-Staff Update Format

Structured framework for creating company-wide announcements that inform all staff about significant updates, achievements, or changes.

22 minutes Starter Create Featured

Blog Post Outline Pack

Five structured templates for different blog post types: how-to guides, listicles, case studies, thought leadership, and problem/solution pieces.

32 minutes Intermediate Create Featured

Change Communications Plan

Comprehensive framework for planning and executing communications across major organisational change, transformation, or significant initiative rollout.

24 minutes Starter Create Featured

Community Response Library

Pre-approved social media responses for common community interactions, brand voice consistency, and rapid engagement.

24 minutes Starter Create Featured

Monthly Content Calendar Planner

A 30-day content planning tool that maps themes, content types, and distribution channels across a full month.

17 minutes Starter Create Featured

Two-Week Content Planning Sprint

A rapid-cycle content planner for 14-day sprints, ideal for agile teams and trending-topic opportunities.

23 minutes Intermediate Create Featured

Content Repurposing Matrix

Strategic framework for transforming one content asset into multiple formats and channels, maximising reach and ROI.

28 minutes Intermediate Create Featured

Email Sequence Template

Multi-touch email series framework for nurturing leads, onboarding customers, or driving engagement over 5-10 emails.

31 minutes Intermediate Create Featured

Event Communications Pack

Complete communications framework for events: pre-event promotion, live day management, and post-event engagement.

16 minutes Starter Create Featured

Manager Cascade Notes

Brief for managers to cascade company announcements and strategic messages to their teams in their own words and with team-specific context.

28 minutes Intermediate Create Featured

Moderation Guidelines & Escalation

Content moderation rules, decision trees, and escalation protocols for managing community safety and brand standards.

24 minutes Intermediate Create Featured

Partner Amplification Plan

Strategy for working with partners, advocates, and influencers to amplify community messaging and reach.

23 minutes Starter Create Featured

Press Release Structure Template

Journalist-friendly press release framework for announcements, news, product launches, and company milestones.

16 minutes Starter Create Featured

Social Post Variants Template

Platform-specific adaptations of a single message, optimised for each social network's culture, format, and audience behaviour.

23 minutes Intermediate Create Featured

Town Hall Q&A Preparation

Framework for planning and executing interactive town hall sessions with Q&A, including topic briefings, anticipated questions, response strategies, and facilitation guidance.

Applied Comms With AI

Applied in this phase

Everything tagged Create

Tue 5 May 2026

Article Create AI Agent Series

The Volume Problem: Comms With AI in the Create Phase

Most AI adoption in communications starts with content creation. The real test is not whether agents can produce more, faster. It is whether agent-assisted work still meets the standard senior communicators would trust in public.
Thu 19 Feb 2026

Experiment Create

How I Built a Live AI Webinar Using the Same Workflow I Was Teaching

Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.
Wed 14 Jan 2026

Experiment Create

A Complete New Business Pitch & Comms Suite in Under 1 Hour: Testing Claude Skills & Projects

How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.

Frequently asked questions

Can AI write press releases and content for communications teams?: Yes, for drafting. AI is strong at structure, first drafts, and adapting one message across channels. It still needs an editor who knows the audience and the facts. These templates include the AI prompt and a human review checklist so the draft is a starting point, not the final word.
How do I keep brand voice when using AI to write content?: Give the AI your tone guidelines as part of the prompt, and review against them before publishing. The content templates build voice prompts in, and the Brand Voice Audit and Tone & Style Checker in the Govern phase help you keep AI output on-brand.
What's the best AI prompt for a press release?: One that gives the AI the journalist-friendly structure, your key facts, and the angle, not just 'write a press release'. The Press Release template provides exactly that prompt, so the draft lands closer to publishable on the first pass.

More in the Learn hub: live sessions and their write-ups, the 5-phase framework, and training.